The only woman on the Time magazine’s list of the 20 most influential business geniuses of the 20th century, Estee Lauder was a true inspiration to others. She was strong, confident, and persistent. She knew what she wanted and worked hard to achieve her goal. Just like she once said, “I never dreamed about success. I worked for it.” Her hard work helped her become one of the world’s richest self-made women.
Estee Lauder started her beauty company in 1946, and even now that she is no longer with us, modern women keep using Estée Lauder Cosmetics as well as MAC and Clinique beauty products. Whether you are a new entrepreneur or you are just looking for a role model, here are a few inspirational lessons you can learn from Estee Lauder:
1. Age is just a number
Estee Lauder was a teenager when she learned how to make effective beauty creams (thanks to her uncle, who was a chemist) and sell them at local hair salons. She had her own marketing tricks. She started with giving out free samples to boost her sales. The point is, no matter how old you are – whether you are 14 or 64 – you have all the chances of becoming one of the most successful women in the world. Just work hard and believe in yourself…
2. Work hard, literally
Estee Lauder started her business in the kitchen. Yes, you read that right. You do not have to have famous parents or spouse, tons of money, and a large corporation in order to thrive. Location does not matter. Your hard work matters, most of all. Dive into your goal and do not fear to make sacrifices. Your hard work will definitely pay off. But if you do not believe in what you are doing, you are doomed to fail.
Read also – 5 Reasons You Let Your Dreams Go
3. Self-belief is everything
“If you have a goal, if you want to be successful, if you really want to do it and become another Estee Lauder, you’ve got to work hard, you’ve got to stick to it and you’ve got to believe in what you’re doing,” Estee Lauder said once. There will always be someone who will want to destroy your self-belief and make you doubt your dreams. Listening to them means giving up on yourself. Estee Lauder believed in herself and she was sure she would become rich and wealthy one day.
4. Rejection is a powerful motivational tool
When Estee Lauder was trying to win the European market, she learned to take advantage of rejection and use it as a powerful motivational tool. When she arranged a meeting with the manager of Europe’s largest department store, Gallery Lafayette, to show and sell her products, the manager rejected her offer.
Whether accidentally or intentionally, she spilled her perfume samples on the floor to draw people to her products. Actually, it worked out. The manager gave her a contract because most store customers started asking how they could purchase the fragrance. This is a great lesson to learn from Estee Lauder. Stay assertive and do not let every ‘no’ stop you from reaching your goal.
Read also – 10 Valuable Tips to Become More Assertive
5. Being in love with your idea is almost a fulfilled idea
Estee Lauder loved her beauty products. She believed, “A person has to love her harvest if she’s to expect others to love it.” Whatever you do, make sure you love it. There is a true reason why so many entrepreneurs fail – they just do not care what they are doing. Their goal is money. Money is great, but when you make those papers your major priority and goal, you are going to fail faster than you think.
Estee Lauder spent a great part of her life trying to accomplish her biggest dream. She worked hard. She was passionate about what she was doing. However, unlike most modern businesswomen, Estee Lauder gave birth to two children and had a lovely husband. She was successful in all aspects of life. She did many amazing things and lived rather a long life. Isn’t she one of the best role models to look up to?
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