We all know that social media is great for staying in the loop and up-to-date with all of the juicy gossip going on. But did you know that it is also a pretty incredible tool for much more than that? Social media is an ever-growing and evolving world and so it only makes sense that it has many uses that you probably are not taking advantage of. Here are just a few of new and my absolute favorite ways to use social media these days:
1. Plan your getaway
Instead of depending on travel sites such as Yelp, TripAdvisor or Foursquare which are not always reliable or pay for their reviews, look at Instagram. By looking at geotagged posts, you will be able to see a graphic map and get a true look at the culture, activities, and weather from many different accurate perspectives.
2. Recruit new hires
Forward-thinking companies are using social media to boost their image to prospective employees. By posting fun content and having current employees share how much they love working for your company, you can create good buzz which can attract top talent. Companies should be using Facebook, Twitter, LinkedIn and YouTube on a regular basis to get the attention of new graduates.
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3. Stop crime
While dialing 911 is still the preferred method of contact, there are times that it may not be safe to place a call. Instead, tweet your local police force for quick and immediate communication. Check with your police department before depending on this as a way to get help in an emergency situation as not all departments will have a Twitter account.
4. Teach others
Students are often visual learners so why not use social media (which they are already familiar with) to teach lessons? Use Facebook’s timeline feature to engage students in a modern way by using cover photos as the focal point and the timeline to add events relevant to the lesson.
Students can then chat about the topic and share links in a format that they are already using every day which should increase engagement across the board and show them that learning can be fun.
5. Send job seekers to a career page
Instead of putting all of your efforts into LinkedIn or Monster, run an ad on popular apps like Spotify to entice potential employees to click on it. You will need to offer something of value in return, such as a career quiz or personality test that will make people want to click and follow the link.
By clicking on the ad, they will be taken to your career page where they will complete the quiz or test and you will be able to capture their information. Bonus points: they will probably share their results with friends which will then lead to more people visiting your site.
So next time your boss catches you on social media, tell them you are actually being productive. Start looking at social media through a new lens and you just may find even more uses for it that can increase your productivity. Are you using any of these tricks?