4 What Do you Know About This Company/Organization?
The wording of this question may be different, but their essence is approximately the same: what do you know about the company in which you are going to work, what do you expect from a potential employer, and why did you choose it. This question serves multiple purposes for the interviewer, including assessing a candidate’s knowledge, level of interest, and ability to research and prepare for an interview.
Employers leverage this question to gauge a candidate’s engagement and suitability for the role. Showcasing knowledge about the company’s mission, values, products, and industry position is not just a reflection of your ability to handle top interview questions but also an interview success strategy. Such preparedness is crucial, as it demonstrates a proactive approach to job search tips and readiness for professional development.
Possible answers for “What do you know about this company/organization?”:
“I know you are one of the biggest payroll software providers, founded in 2019. The story on your website’s “About Us” page was interesting, and there’s a lot of demand for this product based on how fast you’ve grown. I read that you doubled in size last year and will do it again this year.”
Tips for answering the question “What do you know about this company/organization?”:
- The best way to answer this one of the most frequently asked interview questions is to name two or three specific facts you discovered while researching the company. It demonstrates that you understand their business and are familiar with their organization before applying.
- It is recommended to search for information and look for what they sell, how they make money, who their typical customer is, and when they were founded. It demonstrates that you understand their business and are familiar with their organization before applying, highlighting your professional development.
- Complimenting or showing them exactly why you were excited to apply for a job and interview with their company will improve your answer. Prepared candidates are likely to ask thoughtful questions and engage in meaningful conversations during the interview, showcasing their interview skills and successful interview techniques.
- It’s also recommended to avoid common pitfalls such as over-flattering, providing incorrect information, or appearing unprepared — these can detract from your overall interview success strategies.
What mistakes should not be made when answering the question “What do you know about this company/organization?”:
- Exaggerating and not overdoing it with compliments.
- Saying something incorrectly will decrease your chances of getting a job.
- Attempts to lie that you were looking for information about the company. So make sure you know something about the company.
- Saying you’re unsure or don’t know anything about the company will lead to you being rejected at the interview.
