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4 What Do you Know About This Company/Organization?

The wording of this question may be different, but their essence is approximately the same: what do you know about the company in which you are going to work, what do you expect from a potential employer, and why did you choose it. This question serves multiple purposes for the interviewer, including assessing a candidate’s knowledge, level of interest, and ability to research and prepare for an interview.

Employers ask this question to assess a candidate’s level of interest in the company and the position. For example, researching the company’s mission, values, products, and industry demonstrates a candidate’s investment in the job, making them more appealing to employers in today’s competitive job market. Another reason for this question is to evaluate a candidate’s ability to prepare for an interview, a critical skill in many industries. Prepared candidates are likely to ask thoughtful questions and engage in meaningful conversations during the interview.

Possible answers for “What do you know about this company/organization?”:

“I know you are one of the biggest payroll software providers, founded in 2019. The story on your website’s “About Us” page was interesting, and there’s a lot of demand for this product based on how fast you’ve grown. I read that you doubled in size last year and will do it again this year.”

Tips for answering the question “What do you know about this company/organization?”:

  • The best way to answer the question is to name two or three specific facts you discovered while researching the company. It demonstrates that you understand their business and are familiar with their organization before applying.
  • It is recommended to search for information and look for what they sell, how they make money, who their typical customer is, and when they were founded.
  • Complimenting or showing them exactly why you were excited to apply for a job and interview with their company will improve your answer.

What mistakes should not be made when answering the question “What do you know about this company/organization?”:

  • Exaggerating and not overdoing it with compliments.
  • Saying something incorrectly will decrease your chances of getting a job.
  • Attempts to lie that you were looking for information about the company. So make sure you know something about the company.
  • Saying you’re unsure or don’t know anything about the company will lead to you being rejected at the interview.

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